|
Superior Results Delivered :
A total of twenty-three ideas were tested to increase revenue. Of the total 23, only three ideas (three sentences) significantly increased sales. The significant hurts, two, were eliminated and revenue increased 50%.
The three ideas were retested in two other cities in Florida where the increases were 19% and 39%; in Georgia a 47% increase, Louisiana 18% and North Carolina, 25%.
We were all pleasantly surprised to learn what customers liked to hear in Florida, they also liked significantly in other states but in differing amounts.
|
